Thursday, January 21, 2010

the me-ness of my business

I had the good fortune of having a group of wonderful, smart women answer my call for help the other day.  They gave me feedback and info on branding and marketing my business, in exchange for brunch.

During that amazing meeting, I was reminded that in a sole proprietorship - especially in my line of work, my brand is ME.  I was further reminded of this great book I bought some time ago and intend to read again this month.

If you're in business for yourself, it's a very useful book.  The thing is, it's a very useful book for everyone, because even if you're not "in business" for yourself, you are still your own brand.

Something to think about.

1 comment:

  1. That is very true. I think I might pick up that book, thanks for the tip.

    Off topic - Do you make money off having ads in your blog?

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